Well, they might not have been the first ( here ) to offer a CBRN bra, but Demron are now offering a bra and panties that will protect you from exposure to harmful radiation. You can find slightly more on this opportunity here.
Much in the same way that men would like their privates protected against radiation, there is no doubt that this serves a practical application. I have to wonder, however, whether the marketing of the site has more to do with playing to the gallery/mass media than to serious radiological protection. The underwear is certainly alluring, and one wonders whether that level of scantiness is appropriate in something that is supposed to cover and shield! Demron is also not the lightest of polymers and I would suggest that the lady responder use them strictly for emergencies, since using them in some form of ‘love play’ could lead to a concussion!